WELCOME TO THE
Your Journey Starts Here
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WHY ARE YOU HERE
DBS has always been at the forefront in redefining banking. Today, more than ever before,
we are in a prime position to take banking to the next level, with a bold and ambitious vision.
We call it Making Banking Joyful.
WHAT IS MAKING
BANKING JOYFUL ?
There is power in the simplicity of this vision statement,
so everyone can make sense and meaning for themselves. And it is also unconventional and makes one pause to think - can we really Make Banking Joyful?
“If you think about the world in the next 3 years,
it is going to be a very, very different world.
And therefore, everything we’ve done, all the great stuff that we have collectively been doing, that’s not enough to take us from here to where we need to be, to negotiate the next step. That’s why to me, if we have a vision and desire to negotiate the changing world around us, we’ll have to change our game and take our game to a different level.”
The Asian Way
HOW WE BANK
As a bank born and bred in Asia, DBS remains focused on our five Asian Pillars that
define our unique brand of banking – Banking the Asian Way.
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Banking The Asian Way Awards
Bringing it together
Knowing where we are heading is important, but how we get there is equally vital. And it will take all of us to work together as one Team DBS and to execute these strategic priorities. And they are not at all mutually exclusive. In fact, it is when we apply all 3 priorities together, that’s when the magic happens.
the Digital WORLD
ourselves in the
truly live our
Strategic Priorities : 1 of 3
Embrace the digital world.
The world before us is changing fast and we are in for a disruptive time, both for our industry and the world in general. Interestingly, this digital revolution that is upon us presents huge opportunities to create amazing solutions for our customers.
Mobile, Social & Data make up the key building blocks for the digital future of our industry.
Every money-based system across the world will move to digital means of transacting, managing customers and interacting with other financial organisations.
We need to embrace this future and harness its power.
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Strategic Priorities : 2 of 3
Embed ourselves in the customer journey
In order to give customers good service, we first need to understand them
and always deliver what we promise. That is a given.
However, great customer service requires us to look deeper at their functional, social and emotional needs. By really identifying with our customers and developing empathy for their situation, we can create compelling and delightful experiences.
Strategic Priorities : 3 of 3
Truly live our PRIDE! values.
Companies can have the best strategy, but the real engine that powers it is the culture and the people. How we think and act to realize our vision of Making Banking Joyful boils down to us truly living our PRIDE! values. Each of us is the spark within DBS.
Read more about our values here
YOU ARE THE SPARK OF DBS
Our PRIDE! ValuesTop
" If we can really embrace this (PRIDE!) in the way we work, in the way we live, we will wind up being a very different company, a very unique company compared with most other companies. "
creating impact in our community
That's why this is a great place to work
When we work as a team with 22,000 colleagues across DBS, we can transform and build the kind of bank we want to be. With our collective efforts and energies, we can truly be
Making Banking Joyful.