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Making
Banking Joyful

WHY ARE YOU HERE

DBS has always been at the forefront in redefining banking. Today, more than ever before,
we are in a prime position to take banking to the next level, with a bold and ambitious vision.

We call it Making Banking Joyful.

Making
Banking Joyful

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WHAT IS MAKING
BANKING JOYFUL ?

There is power in the simplicity of this vision statement,
so everyone can make sense and meaning for themselves. And it is also unconventional and makes one pause to think - can we really Make Banking Joyful?

“If you think about the world in the next 3 years,
it is going to be a very, very different world.
And therefore, everything we’ve done, all the great stuff that we have collectively been doing, that’s not enough to take us from here to where we need to be, to negotiate the next step. That’s why to me, if we have a vision and desire to negotiate the changing world around us, we’ll have to change our game and take our game to a different level.”

Piyush Gupta

Banking
The Asian Way

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HOW WE BANK

As a bank born and bred in Asia, DBS remains focused on our five Asian Pillars that
define our unique brand of banking – Banking the Asian Way.

Asian Relationships

Asian Connectivity

Asian Service

Asian Innovation

Asian Insights

Mouseover each icon to read more

THE AWARDS

Industry Recognition

Banking The Asian Way Awards

Strategic
Priorities

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Bringing it together

Knowing where we are heading is important, but how we get there is equally vital. And it will take all of us to work together as one Team DBS and to execute these strategic priorities. And they are not at all mutually exclusive. In fact, it is when we apply all 3 priorities together, that’s when the magic happens.

Embrace
the Digital WORLD

embed
ourselves in the
customer
journey

truly live our
PRIDE! values

Making
banking
joyful

Strategic
Priorities

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Strategic Priorities : 1 of 3

Embrace the digital world.

The world before us is changing fast and we are in for a disruptive time, both for our industry and the world in general. Interestingly, this digital revolution that is upon us presents huge opportunities to create amazing solutions for our customers.

Mobile, Social & Data make up the key building blocks for the digital future of our industry.
Every money-based system across the world will move to digital means of transacting, managing customers and interacting with other financial organisations.
We need to embrace this future and harness its power.

Digital Disruption

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Strategic
Priorities

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Strategic Priorities : 2 of 3

Embed ourselves in the customer journey

In order to give customers good service, we first need to understand them
and always deliver what we promise. That is a given.

However, great customer service requires us to look deeper at their functional, social and emotional needs. By really identifying with our customers and developing empathy for their situation, we can create compelling and delightful experiences.

Strategic
Priorities

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Strategic Priorities : 3 of 3

Truly live our PRIDE! values.

Companies can have the best strategy, but the real engine that powers it is the culture and the people. How we think and act to realize our vision of Making Banking Joyful boils down to us truly living our PRIDE! values. Each of us is the spark within DBS.

Read more about our values here

YOU ARE THE SPARK OF DBS

WATCH HERE

Our PRIDE! Values

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" If we can really embrace this (PRIDE!) in the way we work, in the way we live, we will wind up being a very different company, a very unique company compared with most other companies. "

Piyush Gupta

creating impact in our community

WATCH HERE

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That's why this is a great place to work

When we work as a team with 22,000 colleagues across DBS, we can transform and build the kind of bank we want to be. With our collective efforts and energies, we can truly be
Making Banking Joyful.